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The challenges of securing the growing demand for chocolatein markets such as North America, Asia and Europe are huge.Cocoa is grown on plantations that are concentrated in a small number developing countries in Africa, Asia and Central and South America.Production is spread over a large number of small family farms, whose owners barely earn enough not to live in poverty.The situation of the cocoa farmers, the differences in the distribution of value through the supply chain and supply imbalances and demand is cause for concern. The solution requires participation of all chocolate lovers.
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